| big city | Individuals that prefer tall buildings, highways, airports, museums. They shop or window shop at specialty stores. Comfortable dressing for elegant dinners, meetings and attends play or performance. A little trendy. |
|
| casual | Loves T shirts, Jeans, shorts or sweats. Ball games, malls, garden stores are possible hangouts. Prefers sitting at home with friends to formal dressy dinner parties. Usually practical and definitely with their own style. |
|
| conservative | Traditional verses trendy. Respectability and in control of ones surroundings. Tends to be obedient and a proponent to a right view point. Flexible casual to formal. Model citizens following a model dream. |
|
| contemporary | Likes the cutting edge. Efficient, stylish, current. Modernistic, sensitive to hand-crafted if done very cleanly. Likes photography, art, music. Cultured with an edge. Probably has a laptop, and maybe a desktop too. Gadget oriented and into sleek styling. |
|
| continental | Comfortable in international circles. Conservative in an international way. Looks for quality. Might spends time in Paris, Montreal, Frankfurt, New York. A little snobby, but mainly surface dressing. |
|
| family - children | Most activities revolve around the family. Entertain friends and family in a casual environment. Family gossip and photos are a healthy and constant topic. Might enjoy shared activities, games, entertainment for all ages groups. |
|
| holistic | Seeks spiritual and environmental balances. Organic foods preferred. Homeopathic medicines are first choice. Recycles. Exercises. Usually politically correct. Might help in various save the world causes. |
|
| home office | Balances having the latest technology and a work space in the comfort and distractions of home. Likes decor that blends with his/her home but still is efficient and professional. Hardworking but still love the home front. |
|
| retro | Wear, live 40, 50, 60, 70, 80 items. May have contemporary views, lingo. Chooses the design and fads of the recent past. Collectible kitsch as well as high design. |
|
| small town | Not attracted to flashy trends. Salt of the earth values. Conservative casual tastes. Locally and good of the community oriented. Simple foods, brand names. |
|
| workaholic | Very hardworking. Always thinking of work related projects. Driven. Business or work related attire is the main thing in their closet. Pushes themselves. Can be a little stressed out. Always has access to coffee and a fax. |
|
| worldbeat | Casual, formal, exotic. People interested in a global picture. Might travel or wishes to travel. Informed on world events, cultures. Supports multicultural blends. Home and attire may be multicultural. Likes representations of other cultures. |
|
selectors
